Web Analytics
To perfectly balance every aspect of your digital marketing mix, you need the best possible analytics. Everyone knows what can be measured—what you need is a trusted advisor to help determine what you should be tracking for your exact business case.
With so much data available, you need to know how to identify relevant performance metrics and leverage those insights to make smart business decisions for your bottom line.
My role is to identify the relevant digital metrics and configure the available tools (such as Google Analytics) so you can easily access the data you need to make better business decisions.
Why work with me?
Over 10 years of experience in web analytics
Google Analytics Certified Partner
Experienced with major corporations and small and medium businesses
Proven record of driving substantial sales increases for clients
Contact me for specific case studies
Recommendation
Linkedin recommendation : “J’ai eu l’immense plaisir de travailler avec Nicola à travers plusieurs projets stratégiques pour des clients très exigeants. Doté d’un insatiable désir d’apprendre, il a développé un ensemble d’expertises lui permettant de planifier, d’orchestrer et d’optimiser rapidement en fonction des résultats attendus. Enfin, son leadership « par l’exemple » et rassembleur permet de favoriser l’atteinte des objectifs dans le plaisir.”
Some of my work
In 10 years as a digital marketing professional, I’ve helped multiple companies embrace digital to drive sales.
Canadian National
In my three years as a web strategist at digital agency Revolver3 (now Parkour3), I implemented Google Analytics for all CN digital assets, and configured a range of dashboards to help make decisions at various levels.
Gaz Métro
For three years, I was working as eMarketing Manager at Gaz Métro. I spearheaded the corporation’s entire digital transformation: website redesign, strategies, campaign deployment, dashboard implementation, and process automation/customization.
Montréal International
As a consultant, I am currently working on multiple digital projects with Montréal International, including corporate website redesign, new web portal, SEM campaigns, dashboards, and more.
Leverage digital marketing to reach your business goals
I help clients leverage the power of digital to grow revenue while enhancing operational efficiency.