To perfectly balance every aspect of your digital marketing mix, you need the best possible analytics. Everyone knows what can be measured—what you need is a trusted advisor to help determine what you should be tracking for your exact business case.
With so much data available, you need to know how to identify relevant performance metrics and leverage those insights to make smart business decisions for your bottom line.
My role is to identify the relevant digital metrics and configure the available tools (such as Google Analytics) so you can easily access the data you need to make better business decisions.
Leverage digital marketing to reach your business goals
I help clients leverage the power of digital to grow revenue while enhancing operational efficiency.